Marketing Program Coordinator
Georgetown, TX Georgetown, TX Full-time Full-time $51,189 - $64,126 a year $51,189 - $64,126 a year 14 hours ago 14 hours ago 14 hours ago It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business.
Under supervision of the director of Communications and Public Engagement and in coordination with the Water Utility, the Marketing and Social Media Coordinator serves as the central hub for water utility marketing and communications by developing and implementing strategic communications plans and marketing and outreach campaigns for water utility programs.
This work will include developing content, organizing and participating in public education events, managing the marketing budget, and tracking and using analytics to improve campaign and program performance.
Applicants are required to submit a cover letter and resume.
Works with the Conservation Supervisor, Water Utility Director, and Communications and Public Engagement director and team to develop overall communications and marketing strategies and objectives for the Water Utility.
Identifies specific objectives, target customer segments, and plans and budget proposals for marketing campaigns.
Develops and employs processes to track and report campaign and program analytics, including social media engagements and advertising reach, to ensure strategies are effective and are adjusted to improve performance.
Writes and edits news releases, newsletter articles, social media posts, video scripts, presentations, and speeches about Water Utility programs and initiatives.
Acts as lead writer and editor for Water Utility webpages and social media content.
Researches topics and conducts interviews and customer segmentation to develop marketing strategies and campaigns.
Designs graphics for social media posts, advertisements, newsletters, and other materials based on and in line with the Citywide brand standards.
Participates in listing, prioritizing, and scheduling marketing campaigns to achieve established objectives.
Remains current on industry trends and activity and current programs related to marketing, social media, and Water Utility communications strategies.
Assists in organizing, implementing, and participating in supporting public events.
Performs other duties as assigned.
MINIMUM
Qualifications:
Education, training and Experience Guidelines Bachelor's degree from an accredited four-year college or university in communications, journalism, public relations, or a related field.
Two (2) or more years of experience in public outreach and education in a similar position.
Experience may substitute for education up to four (4) years.
Knowledge of:
Journalistic professional standards for news writing, still photography, and video.
Marketing strategies and best practices.
Social media standards and best practices.
Principles of clear written and oral communication.
Media relations and community outreach principles.
Skill in:
Writing engaging and interesting news releases, social media posts, articles, scripts, reports, advertisements, and marketing materials.
Using social media, website, and campaign analytics and assessing trends to use online and other communication platforms to effectively target audiences with key messages.
Speech-making, presentations, and small-group and interpersonal communication.
Researching and interviewing to collect accurate and relevant information for a story.
Creating graphics using Adobe Photoshop, Illustrator, or similar programs.
Using WordPress or a similar website content management platform.
Prioritizing, organizing, and completing a range of tasks or projects.
Using still and video cameras and editing software such as Adobe Premier Pro or Photoshop.
Using Word, Excel, and PowerPoint to create articles, reports, and presentations.
Establishing and maintaining effective relationships with City employees, vendors, and the public.
Working effectively and efficiently without direct supervision.
Reading and comprehending City policies, budgets, goals, and programs.
LICENSES AND CERTIFICATION REQUIREMENTS Valid Class C Texas driver license.
PHYSICAL DEMANDS AND WORKING ENVIRONMENT Office environment consisting mostly of desk/office work.
Will require walking as well as lifting and/or carrying loads of up to 30 pounds.
EQUIPMENT, MACHINES, TOOLS, AND WORK AIDS:
Computer, still camera, video camera, smartphone, tablet, printer/copier, other office equipment.
Hiring Range:
$51,189.
32 - $64,126.
40 annually.
#LoveWhereYouWork! Check out the benefits of working with us here.
Regular-Full time If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!.
Estimated Salary: $20 to $28 per hour based on qualifications.
Under supervision of the director of Communications and Public Engagement and in coordination with the Water Utility, the Marketing and Social Media Coordinator serves as the central hub for water utility marketing and communications by developing and implementing strategic communications plans and marketing and outreach campaigns for water utility programs.
This work will include developing content, organizing and participating in public education events, managing the marketing budget, and tracking and using analytics to improve campaign and program performance.
Applicants are required to submit a cover letter and resume.
Works with the Conservation Supervisor, Water Utility Director, and Communications and Public Engagement director and team to develop overall communications and marketing strategies and objectives for the Water Utility.
Identifies specific objectives, target customer segments, and plans and budget proposals for marketing campaigns.
Develops and employs processes to track and report campaign and program analytics, including social media engagements and advertising reach, to ensure strategies are effective and are adjusted to improve performance.
Writes and edits news releases, newsletter articles, social media posts, video scripts, presentations, and speeches about Water Utility programs and initiatives.
Acts as lead writer and editor for Water Utility webpages and social media content.
Researches topics and conducts interviews and customer segmentation to develop marketing strategies and campaigns.
Designs graphics for social media posts, advertisements, newsletters, and other materials based on and in line with the Citywide brand standards.
Participates in listing, prioritizing, and scheduling marketing campaigns to achieve established objectives.
Remains current on industry trends and activity and current programs related to marketing, social media, and Water Utility communications strategies.
Assists in organizing, implementing, and participating in supporting public events.
Performs other duties as assigned.
MINIMUM
Qualifications:
Education, training and Experience Guidelines Bachelor's degree from an accredited four-year college or university in communications, journalism, public relations, or a related field.
Two (2) or more years of experience in public outreach and education in a similar position.
Experience may substitute for education up to four (4) years.
Knowledge of:
Journalistic professional standards for news writing, still photography, and video.
Marketing strategies and best practices.
Social media standards and best practices.
Principles of clear written and oral communication.
Media relations and community outreach principles.
Skill in:
Writing engaging and interesting news releases, social media posts, articles, scripts, reports, advertisements, and marketing materials.
Using social media, website, and campaign analytics and assessing trends to use online and other communication platforms to effectively target audiences with key messages.
Speech-making, presentations, and small-group and interpersonal communication.
Researching and interviewing to collect accurate and relevant information for a story.
Creating graphics using Adobe Photoshop, Illustrator, or similar programs.
Using WordPress or a similar website content management platform.
Prioritizing, organizing, and completing a range of tasks or projects.
Using still and video cameras and editing software such as Adobe Premier Pro or Photoshop.
Using Word, Excel, and PowerPoint to create articles, reports, and presentations.
Establishing and maintaining effective relationships with City employees, vendors, and the public.
Working effectively and efficiently without direct supervision.
Reading and comprehending City policies, budgets, goals, and programs.
LICENSES AND CERTIFICATION REQUIREMENTS Valid Class C Texas driver license.
PHYSICAL DEMANDS AND WORKING ENVIRONMENT Office environment consisting mostly of desk/office work.
Will require walking as well as lifting and/or carrying loads of up to 30 pounds.
EQUIPMENT, MACHINES, TOOLS, AND WORK AIDS:
Computer, still camera, video camera, smartphone, tablet, printer/copier, other office equipment.
Hiring Range:
$51,189.
32 - $64,126.
40 annually.
#LoveWhereYouWork! Check out the benefits of working with us here.
Regular-Full time If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!.
Estimated Salary: $20 to $28 per hour based on qualifications.
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